In today's New Zealand job market, competition is fierce. For many roles, there are hundreds or even thousands of applicants vying for the same position. In Auckland alone, some roles can attract over 500 applications per posting, and recruiters report that AI now screens up to 80% of applications before a human ever sees them. To manage this volume, many companies have adopted AI-powered tools that scan CVs, cover letters, and applications for specific keywords, experience, and qualifications. While these tools save time for recruiters, they also make it harder for candidates to stand out.
In the past, an immaculate CV and a well-crafted cover letter could get you noticed. Today, however, the landscape has shifted. With AI scanning and candidates using AI tools themselves to craft polished applications, everyone's CVs and cover letters can look excellent. So how do you make sure a real human recruiter notices you? The answer lies in combining strategic CV writing, professional online presence, networking, and continuous upskilling.
Professional Online Presence Matters
One of the most effective ways to stand out is through LinkedIn and other professional platforms. Recruiters don't just glance at your photo or listed skills, they want to see active engagement and thought leadership. Sharing industry insights, commenting on relevant posts, or publishing content that demonstrates expertise shows recruiters that you're passionate, informed, and proactive.
Think of your LinkedIn profile as an extension of your CV. Make sure it's complete: include a professional photo, a clear headline, and a summary that reflects your skills, goals, and achievements. Highlight your experience and endorsements, but also demonstrate your voice in your industry.
Mini LinkedIn Tips:
- Post one short update per week sharing your insight on industry trends.
- Comment thoughtfully on 2–3 posts from leaders in your field.
- Endorse skills of colleagues or request endorsements from people you've worked with.
- Pro Tip: AI can't assess your curiosity or passion. Show engagement and thought leadership, humans notice this more than a keyword brilliant CV.
CVs and Cover Letters in an AI World
AI has fundamentally changed how CVs are screened. Previously, one well-crafted CV could be sent to multiple roles and still be considered. Today, AI systems scan for role-specific keywords and context, so a generic CV may never make it past the first filter.
For example, if you are applying for a logistics recruiter position, it's not enough to say you have recruitment experience. Your CV needs to include industry-specific terms such as “logistics,” “freight management,” or even more detailed references like types of trucks, warehousing systems, or transport software. Using precise terminology increases the likelihood that your CV will pass the AI filter and land in front of a human recruiter.
Cover letters remain important too, but they should complement your CV rather than repeat it. Highlight real achievements, problem-solving abilities, and measurable results. Keep it concise and targeted, one page is ideal.
Networking to Bypass Automation
Another powerful strategy is direct networking. Many industries offer free or low cost events where you can meet hiring managers directly, bypassing the AI screening entirely.
Candidates should regularly check LinkedIn Events or local community calendars for opportunities in their industry. Attending events helps you build connections and demonstrate initiative. If you come from a particular community, participating in community focused events can be especially valuable, you might meet someone who is hiring and willing to consider you directly, outside of the automated recruitment process.
Networking How-To Examples:
- Attend a free webinar hosted by your local Chamber of Commerce or industry body.
- Join professional meetup groups in your sector.
- Approach someone at an event with a polite introduction, e.g., “I'm looking to grow in [industry]; do you know of anyone hiring.
- Quick Action: Attend one networking event this month and connect with at least 3 people.
Upskilling and Staying Ahead
Finally, continuous learning is critical. This is easier said then practiced, keep up to date with the most recent software in your industry. While most candidates have experience with Microsoft Office or Google Docs, staying ahead by learning new, in-demand tools can give you an edge. Even spending 2–3 hours per week on short online courses can make a difference. Platforms like LinkedIn Learning, Youtube, or local community training programs offer flexible and affordable options. Upskilling shows recruiters that you are adaptable, proactive, and committed to growth ,qualities both AI and human recruiters value.
Key Takeaways
AI has raised the baseline for what counts as a “good application.” Everyone has polished CVs and cover letters, so to truly stand out, candidates should:
Use strategic keywords tailored to each role.
Maintain an active professional presence online, particularly on LinkedIn.
Network in industry and community events to bypass automated filters.
Continuously upskill to stay ahead of the competition.
By combining these strategies, you increase your chances of catching a recruiter's attention and landing in front of a real human, even in a highly automated recruitment process.
